CAREER & BUSINESS JOURNEY
The Ritesh Mani Journey
Ritesh Mani's career spans more than 28 years of entrepreneurial and corporate experience across technology, sales and marketing, real estate, property development and financial services — four businesses scaled to more than $10 million in revenue within three years of launch, and combined revenues exceeding $275 million across the companies he has led.
AT 22
First venture launched
Ritesh Mani launches his first successful venture at just 22 years old, the starting point of a 28+ year entrepreneurial career.
1998
Mobile phone retail start-up
Establishes a mobile phone retail start-up that rapidly grows to seven stores nationwide across New Zealand.
1998–2000S
Mall kiosk innovation
Becomes the first operator in New Zealand to introduce mobile phone sales through dedicated kiosks inside Westfield and KiwiProperty malls across the North Island — a model that reshaped how mobile products were sold locally.
2000S
Real estate & property expansion
Expands into real estate, investments and property management, successfully franchising two separate businesses before moving into large-scale property development projects.
ONGOING
Financial services advisory
Acts as a trusted advisor to financial planning firms and investment houses, designing marketing and operational systems that remain in use today.
2007
Sales Dynamics launched
Launches Sales Dynamics, building a high-performance team of 16 sales specialists and leading the launch campaign for the American Express Platinum credit card in New Zealand — improving outbound sales conversion rates from 4% to 18% within three months.
CORPORATE YEARS
Senior roles, four listed companies
Holds senior roles within four publicly listed companies, leading in-house digital marketing teams and managing architectural services divisions across several years.
TODAY
Acendia Agency
Founds and leads Acendia Agency, New Zealand's results-focused inbound lead generation agency, helping businesses grow through SEO and social media marketing.
COMMUNITY
Safer Cycling Foundation
Founds the Safer Cycling Foundation, a national initiative protecting and educating cyclists and improving road safety across Aotearoa.
AT 22
First venture launched
Ritesh Mani launches his first successful venture at just 22 years old, the starting point of a 28+ year entrepreneurial career.
1998
Mobile phone retail start-up
Establishes a mobile phone retail start-up that rapidly grows to seven stores nationwide across New Zealand.
1998–2000S
Mall kiosk innovation
Becomes the first operator in New Zealand to introduce mobile phone sales through dedicated kiosks inside Westfield and KiwiProperty malls across the North Island — a model that reshaped how mobile products were sold locally.
2000S
Real estate & property expansion
Expands into real estate, investments and property management, successfully franchising two separate businesses before moving into large-scale property development projects.
ONGOING
Financial services advisory
Acts as a trusted advisor to financial planning firms and investment houses, designing marketing and operational systems that remain in use today.
2007
Sales Dynamics launched
Launches Sales Dynamics, building a high-performance team of 16 sales specialists and leading the launch campaign for the American Express Platinum credit card in New Zealand — improving outbound sales conversion rates from 4% to 18% within three months.
CORPORATE YEARS
Senior roles, four listed companies
Holds senior roles within four publicly listed companies, leading in-house digital marketing teams and managing architectural services divisions across several years.
TODAY
Acendia Agency
Founds and leads Acendia Agency, New Zealand's results-focused inbound lead generation agency, helping businesses grow through SEO and social media marketing.
COMMUNITY
Safer Cycling Foundation
Founds the Safer Cycling Foundation, a national initiative protecting and educating cyclists and improving road safety across Aotearoa.
1998
Mobile Retail & the Mall Kiosk Model
In 1998, Ritesh established a mobile phone retail start-up which rapidly grew to seven stores nationwide. He was the first operator in New Zealand to introduce mobile phone sales through dedicated kiosks inside Westfield and KiwiProperty malls across the North Island, a model that reshaped how mobile products were sold locally.
EXPANSION
Real Estate, Investments & Property Development
He later expanded into real estate, investments, and property management, successfully franchising two separate businesses before moving into large-scale property development projects. For many years, Ritesh has also acted as a trusted advisor to financial planning firms and investment houses, designing marketing and operational systems that remain in use today.
2007
Sales Dynamics & the Amex Platinum Campaign
He first launched Sales Dynamics in 2007, building a high-performance team of 16 sales specialists. Among his most notable projects, he led the launch campaign for the American Express Platinum credit card in New Zealand, improving outbound sales conversion rates from 4% to 18% within just three months.
CORPORATE LEADERSHIP
Senior Roles Within Four Publicly Listed Companies
His corporate background includes senior roles within four publicly listed companies, leading in-house digital marketing teams and managing architectural services divisions across several years.
TODAY
Acendia Agency & the Safer Cycling Foundation
Today, Ritesh leads Acendia Agency, New Zealand's results-focused inbound lead generation agency, and continues his community work as founder of the Safer Cycling Foundation.
TRACK RECORD
Career in Numbers
- Years of entrepreneurial and corporate experience
- 28+
- Businesses scaled to more than $10M in revenue within three years of launch
- 4
- Combined revenues achieved by companies under his leadership
- $275M+
- Mobile retail stores established from his first venture
- 7
- Sales specialists built into the Sales Dynamics team
- 16